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Market Research Every Entrepreneur Should Do
Learn how to analyse demand, identify your target customers, and evaluate competitors so you can make informed business decisions with confidence.
Understanding your Target Market
Market research helps you reduce risk and validate your business idea before committing time and money. This section guides you through practical methods for understanding your market, supported by an interactive video that breaks down key concepts in a clear engaging way.
General Rules for a Winning Business Pitch
Market research involves gathering and analyzing information about your target market, competitors, and industry trends. It answers critical questions like:
- Who are your customers?
- What are their needs and preferences?
- What is the competitive landscape?
- How much demand exists for your product or service?
By conducting thorough market research, you gain insights that help shape your business offerings, pricing strategies, and marketing campaigns.
Please see the link to the JA Connect website, which features an interactive exercise and real-world examples to guide you through market research and planning. This resource is designed to help you develop a stronger understanding of your market and create a practical plan for your business.